Mobile App.
InfluenceSphere
Power Middle Influencers
InfluenceSphere assists Mid-tier influencers (followers between 10k-300k) in collaborating with advertisers and protect ing their rights.
Contract project
The influencer economy brings tremendous benefits for both businesses and online influencers.
Overview of the features
Help influencers and advertisers get on the same page
To help influencers charge fees for additional request in terms of rewriting scripts and reshooting scenes
Help influencers go over the article and check if there are objectionable clauses when they sign contract with advertisers
I kicked off the process with User Interview because I wanted to make sure the design decision is aligned with users’ needs. After talking to influencers, it became evident that their rights were being compromised by advertisers.
Creators often feel disadvantaged in partnerships due to the absence of fair contract agreements
"I don't have time to read contracts at all. Even I read them, I often struggle with contracts because they can be confusing, and I'm unsure how to address unfair terms like unclear payment dates and deposits."
Creators find it is time consuming to get on the same page with brands/advertisers about the expectations and content details.
"The requirement of the product’s placement is vague and unclear, where to place the product, what influencers pose should look like. These kind of requirements is easy to misunderstand"
It is frustrating for creators to deal with advertisers’ endless revise request to content they’ve created
"The most annoying thing is that the video has already been re-shot but the advertiser still ask for updates about phrases”
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The influencer market had a tenfold increase in seven years. Companies clearly already see influencer marketing as a direction they intend to head, with 62% respondents already budgeting for influencer marketing planning to increase the funding in 2024.
Macro influencers have professional teams, while micro influencers do not have enough advertising activities. However, mid-level influencers often have a large number of collaborations. Research shows that the number of followers of mid-level influencers is usually between 10,000 and 30,000. Once we identify them as core users, macro influencers and micro-influencers may also become our potential users.
The most successful influencers' apps on the market have three main features. Since the creator economy has developed a decade so far, I would like to see the advantages of the existing apps.
Submitting drafts and managing each modification versions
Facilitating clear and effective communication between influencers and brands.
Providing various payment options and dispute resolution services to ensure fair payment and quality work for both parties
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Design Challenge
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01 Simplified Tagging Process
In the original version, to align with the requirements between both parties, we introduced a tagging system. After influencers successfully achieve a specific requirement, they can fill in one tag and apply it to the photo or video.
Before
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After
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02 Simplify the purchasing process, reducting the confusion of clients
After conducting user testing, clients are unwilling to invest money for multiple revisions at once. Advertisers prefer to pay once and get the job done. If they are asked to buy 3 modification times at the beginning, they will not proceed.
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01. Attracted 43k+ influencers with an 85% NPS rate
Our mobile app could introduce new features to decrease disputes and prioritize protecting influencers' interests.
02. Improved users satisfaction by 34%
I interviewed 20+ influencers, facilitated a workshop, and developed mockups while collaborating with a cross-functional team.
03. Increased the contract completion rate by 29%
In the user testing with internal designers and engineers, the data shows that, on average, our new feature enabled influencers to sign 29% more contracts compared to before. We promote influencers signing contracts to make them escape from disadvantaged positions.
